UNVEILING THE BRAND
Genevieve Tan, founder and designer of YARD YARN, is a graduate of Temasek Design School. Like many, she embarked on her career immediately after graduation. At just 26, she took a leap of faith and launched YARD YARN, stepping into the unknown without a clear blueprint for the future. As with any startup, the journey was fraught with challenges before the brand found its footing and introduced its first capsule collection in 2015.

The debut collection quickly captured attention for its distinctive material choices—unexpected, everyday hardware transformed into unique jewellery. Despite their bold and unapologetic aesthetics, the designs remained lightweight and highly wearable. Over time, the brand has continued to evolve with a spirit of defiance and innovation, all while staying true to its original vision and principles.

CRAFTSMANSHIP & CONSTRUCTION
Every YARD YARN piece is meticulously hand-assembled, ensuring structural integrity and artistic intent in every detail. The design process revolves around endless possibilities, with comfort as a priority. Most pieces are intentionally crafted to remain under 50 grams, making them ideal for extended wear. Additionally, the brand’s signature double-clasp system allows for versatile styling, enabling wearers to switch effortlessly between designs.

MATERIALS & QUALITY
To ensure consistency and durability, tarnish-free 304 stainless steel serves as the brand’s primary material. Occasionally, glass and pearl beads are incorporated to elevate the designs, adding a refined contrast to the industrial-inspired aesthetic.

DESIGN PHILOSOPHY & INSPIRATION
YARD YARN draws inspiration from nature and everyday objects, fusing industrial elements with a touch of feminine elegance. This dynamic interplay between raw strength and delicate refinement defines the brand’s identity, resulting in pieces that are both edgy and sophisticated.